Poster Design, Typography, Collage, Prop Design

During the pandemic the need to shop local is universal to everyone but especially small businesses. The challenge was getting my personal work out into the world and to experiment with manipulating images. As a designer this was new to me. It had a slower process of layering, similar to painting.

The arrangement of fruits was taken in front of a grocer's when I had to queue for 30 minutes before I could go in. I was excited to see all the exotic fruits, drawn particularly to the custard apple for it's pattern. I liked that the imagery came from a unique time, the start of the 'new normal'. Generally, I enjoy taking photos of everyday life on my phone and now refer to them for concepts.

A social account on Instagram reposted my work where it was shared and reposted over 3,000 times.

In lockdown I got into these ‘explained videos’ and was inspired by this VOX series and the use of ‘cooper black’. On choosing the colour, I referenced the colours used at grocers and storefronts. They were typically a dark red, blue or green.

Shortly after my poster went viral, I received a message from PageMasters.co in London, who wanted to collaborate and print my poster to hand out to small businesses. Together we were able to raise £325 for Hospitality Action in May 2021.

Working with Lucozade: The £10m multimedia campaign reached 97% of the population and was awarded on Campaign.

In spreading positivity in a post pandemic world, I was approached for poster use and prop design for the advert.

Producer Bon Walsh was working with director Max Weiland of production agency Somesuch when she asked for poster use and additional work.

Freelancing under the art department, I worked with a storyboard to design objects for the shop exterior such as the sandwich board and positive messages stickers.

You can watch the advert here.