Graphic Design, Social Media Marketing, Video Editing, Artworking

Working alongside the marketing team, BOTW wanted to improve their marketing campaigns.

The example below was used to promote shows on a quarterly basis. This worked to cut costs in printing and flyering but it did not work digitally.

The small print was not legible. The colour contrast was low and there was no focus on hierarchy.

The solution was to simplify the content to monthly posts and therefore posting on a consistent basis. This allowed room to tag the artists, resulting in audience growth.

To promote the shows I developed visually captivating templates using Premiere Pro.

Liasing with the artist and manager, I’d receive video assets and edit them accordingly to add show dates, location and website details.

This involved mixing and sometimes repeating the video as such so it can fit properly for Instagram (9:16) ads as well as posts (1:1).

These ads reached 624k non-followers on 
 social media, resulting in ticket sales to increase and sell out.

Artworking: Series of posters I artworked for print and digital comms.

Often these had quick turnaround times. Limited access to fonts or image quality, I artworked tour posters into sizes for social posts or vice versa in adding crop marks for print.

I updated admat templates while following brand guidelines.

Coordinating event announcement schedules and copywriting posts.

On a weekly basis I announced new shows using Meta Business Suite to ensure consistency across socials and tracking engagement.

This involved tagging the artist, label, management, booking agent and venue in stories and posts. The CTA was to inform the audience of what time these sales will go on and where to get them.

Working with a content calendar, I planned these posts and copy while making sure the tone of voice stays authentic.