Film Title, Typography, Film Poster and Music Supervision

The direction was a 70’s style font to coincide with themes of mushroom use, playfulness from the protagonist’s inner child and film’s central relationship between mother and daughter.

I was inspired by the typography used on record sleeve covers and books on psychedelic use of that era.

Playing with capitalisation case, spacing and weight, my focus was to capture a feminine tone by experimenting with softer cursive fonts or exaggerated rounded serifs.

Due to the centred perspective, a traditional psychedelic font was best while being mindful of legibility.

After a few iterations between gradients and use of neon pink, the mustard yellow was chosen to balance with the earth tones of the cinematography.

With my experience in sync on the label side, I found it refreshing to be on the music supervision side by exercising my licensing expertise and reconnecting with my current UK music contacts. Tracks that was licensed in the film are credited below:

‘d2ML You Know How To Do It’ by Fred Lederman
Writer(s): Fred Lederman
D2 Music

‘Weak and Steady’ by Krinks
Writer(s): William Lowes, Haley Vickers
Krinks

‘NEW LOVER’ Performed by Joshy Soul
Recording Owner: B3SCI Inc.
Writer(s): Joshua Strauther (BMI)
Publisher(s): Joshua Strauther Publishing Designee (BMI)
Greater Goods Co.

‘How Much I Love You’ by Mr Bongo
Writer(s): Super Elcados
Mr Bongo

The short film was released in April 2024 and has since been selected by LA Film Fest and shortlisted at Kerry International Film Festival.

Client: PREGGO
Director: Michelle Gilson
Producer: Tuli Litvak
2024