Content Creation, CRM, Digital Design, Animation, UX/UI

Content Creation: I elevated Gumtree’s global presence by creating personalized, immersive user experiences within CRM.

This involved collaborating with the Gumtree team of strategists, copywriters, designers and project managers to deliver personalised campaigns that reaches an email base of 6.6 million users a month.

BAU Trends
Trends is a weekly newsletter that inspires users on what to buy or sell based on Gumtree’s trending report. Tasks included image sourcing fresh photos and working with developers to test the user interface.

Through A/B testing with animated banners, we re-engaged users and inspired more clicks up to 80%.

These campaigns involved having a deeper understanding of the user’s needs by dividing the user journey into segments.

From moving house to every step of buying a car, we used personalisation and browser data to help the user and inspire clicks. The process included sketching wireframes from brief to pitching to internal stakeholders.

Postcode Landing Page

Following Gumtree’s initiative in ‘The Neighbourhood’s Good’ the brief was to guide users in entering their post code so they can receive local content in their community.

Header Animations

A collection of animated banners from past campaigns.