Good Space: Any Place
Good Space is a yoga + meditation studio in Parkdale, Toronto dedicated to movement and mindfulness.
Logo process
Brand Identity, Logo Design, Social Media, Video Editing
In light of the pandemic, GS Any Place is a way for users to get to their happy place, wherever they are, by providing on-demand yoga videos, available to rent or buy.
In my sketches I explored different type variations that played with the alignment.
The tilde, aka squiggly character below the esc key on the keyboard, was expanded to show movement and even replicate the child’s pose.
Coincidentally, the chosen logo is similar to the IGTV icon on Instagram, which works since the videos will be promoted there.
Following the kitsch style of their instagram grid, I designed a pop-up window to introduce the brand.
Experimenting with gradients, I was able to showcase the theme of energy and lightness the Good Space embodies.
Series of animations for stories