Brand Identity, Album Art, Single Release Campaign

Connected through Ladies Music Pub, a nonprofit organisation for womxn and gender variant people working in and around the music industry, I met Magdalena Jensen.

Based on the brief, the client wanted the logo to be in a tight box, using Pulp and Oasis as a reference.

The artwork would be 9 photos of Lotte, similar to a contact sheet. I created a mood board below to collaborate with Magdalena’s direction and we both gravitated to the bold coloured frame used in the Kodachrome inspiration.

Here is a breakdown example of a 3-day countdown for an Instagram advert. The colour orange was chosen to coincide with her release date. It also matched the high contrast in her photos and videos given for the waterfall.

The logo is still being used for her music today.

Client: LOTTE
Label: Balance It Out Records
Creative Director: Magdalena Jensen
2021